The moment when you take a glimpse at ‘M’ formed by golden arches, it instantly reminds you of the famous lip smacking food joint, similarly the four intertwined circles, brings to mind the high-flying automobile brand while simple but world famous swoosh sign, in a flash, reminds you of the globally recognized sports brand, well this is the charismatic effect of logo. When it comes to brand- building, logo is the king. The power of communicating without words is the skill, more germane in corporate world. The above mentioned logo designs may look simple but designing, effective logos is not as simple as it appears. Logo designing is not just randomly picking some shape and color; it’s about creating an identity for your company. Broad-spectrum of public, recognize a brand by its logo; hence it is crucial to understand the psychology of logo designs.
Logo is derived from the Greek word ‘logos’ which means ‘word’ therefore as a designer, you should first understand that designing logo means creating a visual word that may build a distinct identity for your brand. Color and shape are the two most significant attributes of logo design. Both of these elements have a great psychological impact on the viewers. So let us pay attention to these elements that would optimistically, help you to create an appealing and connecting logo design.
The role of colors:
Colors are often used to express emotional feelings. Designers have to pay special attention to this design element. You need to opt for colors that create positive impact on the viewers. Choose colors according to industry type. Let’s classify the colors that would suit particular industries.
Blue hue:
Blue is the most common color used for logos. Usually reliable and trusty products like banks, IT companies have their logos in blue shade. Blue signifies dependability, sincerity, confidence and authority.
Bold red:
Red is the color of power, passion, love as well as danger. Hence this shade can be used for caution, powerful or passionate website logos. Anything which requires instant attention like blood drive or any helpline, medical emergency symbols can be given red. This passionate color can also be used to demonstrate power.
Mystical black:
Where there is doubt go black, well not only in fashion this statement goes well with logo designs too. If you are too confused with which color to choose, you can simply go with black. This dark color denotes power, mystery and sophistication.
Mellow Yellow:
Yellow reveals warmth, happiness, intellect and hunger. This is a favorite color among food products. This color can also be used for childcare.
Clean Green:
The moment we say green, we remember the nature. This is the best color for website logos which promote eco friendly products or services. Green indicates freshness, money, clean, nature and life.
The logic of shapes:
Shapes have a distinct effect on human psychology. Many big brands are remembered by the distinctive shape of its logo. Most of the time, the initials of the company name is used as logo shapes. Geometrical shapes are most commonly used in logo designs.
Circular shapes:
Circles, oval and eclipse shape have an emotional connection. Circles normally carry a positive message. It relates to relationship, friendship, love and unity. These curvaceous shapes have a very feminine touch, so you can use these shapes for women oriented brands.
Squares, triangle and rectangle:
These logo shapes indicates professionalism, efficiency and strength. Squares and triangles are often associated with colors like blue and grey. Triangle shape has a masculine effect; hence companies which are male biased can opt for this shape. If you want to use this shape but without a masculine effect, then you can tone down its strong feel by using soft color shades. Triangle also has a religious connection.
The sharp edges of the geometric shapes have an aesthetic and bold appeal. Horizontal lines signify calmness and harmony while vertical line denotes strength and aggression.
The logo design which you incorporate in your websites becomes a fundamental element that will convey the company’s motto or message to the audience, worldwide. Once you understand the psychology of logo designs, you can efficiently use this knowledge to create remarkable logos for your clients.
