What will happen if you don’t water, fertilize or trim down the plants present in your fondly grown garden? Of course, it will wither away and eventually die. Your website could suffer the same way, if you do not conduct maintenance or update it on regular intervals.
Stale information, broken links, outdated content are the biggest turn-offs which instantly makes the website uninteresting and superseded. Not only search engines love updated websites even web visitors favor for well-run web applications. Though it is not feasible to constantly review or renew the business website, completely but simple minor changes can make your site alive and up-to-date for the visitors. Even busy entrepreneurs can remove some time from their hectic work schedule and update the site with easy tricks.
Let’s see how website can be effortlessly updated without putting much time and money:
Make minute but necessary alterations:
No matter how busy is your work schedule, you should dedicate some time for reviewing the website.
- Create an agenda and set a time slot to check the website on monthly or quarterly basis (depending on your business type)
- There can be slight modifications like change in address or contact numbers. If your client tries to call you on old number and if you are unavailable then you might lose your genuine customers. Thus you need to pay attention to even minute changes
- There might be any key members in your organization, who must have left or joined your company, make sure, details about them are included on your site
- Check for all important links, present in your header and footer if they are working fine
- Discuss about the business strategies followed by your competitor and see what alterations you can make in your site accordingly
- Fix the errors encountered by the site visitors
Do only what is possible:
One simple rule to keep your site fresh is to perform the tasks only which are feasible for you to do.
- Sometimes due to busy work schedule, it is merely impossible to update the blog on regular basis hence the key solution for this is to chuck out the blog section
- If you have a content writer or blogger then there is no issue
- If you find it easy to post a tweet then replace the blog post with twitter feed
Find out easy solutions to renew your site.
Highlight discounts, special offers and new launches:
If your website deals with online sales or is ecommerce site then make sure you highlight the key alterations not only to keep the website fresh but also to attract the prospects.
- Whether you have changed your pricing policy, introduced new products or services or are giving some special offers, highlight it on your website
- If you don’t intimate to your audience evidently, then they may think you are still running with old strategy and leave the site
Add images and videos:
One of the easiest and engaging ways to update the business website is by adding images or videos.
- If you are launching some new product or services, you can upload images or demo video related to it
- You can create a gallery of images to flaunt your new product
- You can also modify the site by simply changing the background image on the site
This is an effective and attention-grabbing way of site updation.
Keep your website fresh by updating it with these simple tricks. Without much effort, you can efficiently renew your site and continue magnetizing the audience as well as the search engines.
