Earlier the use of internet was just limited to desktop. Since the users were able to access internet only through one single kind of platform, web-designers and developers just had to concentrate on developing websites that matched particular resolution. However, we have made entry in an era where technology has no boundaries. Over the years, radical revolution has taken place in technology as endless devices have sprung up through which accessing internet has become easy and efficient. Users are spread over assorted platforms and large segment of them are mobile users. Well, if your company website is not compatible with mobile devices then it can be a stumbling block for the growth of your business.
Mobiles, smartphones, tablets and other such internet platforms with different resolutions are getting launched every now and then. Therefore to develop website form for each type of resolution is highly impractical. So what does that mean, do we have to sacrifice our prospective customers? Should the business undergo loss just for being technologically-handicapped? Fortunately, the answer is No. If the technology is so advanced, then there are also expertise solutions to match up the rapid pace. Responsive Website Design is one stop solution for the resolution issues.
What is Responsive Website Design?
Your visitors may find it difficult to access your website; probably they must be using mobile phones to view your website. Your user may be switching from desktop to ipad and then to mobile, as per their convenience. Hence it becomes very essential that your website appears equally approachable on each platform and this is achievable through responsive website designing technique. With this approach, the web-design automatically adjusts according to the device used. The flexible design concept shrinks the size of the website as per the screen resolution without affecting the clarity of the text and images. This eradicates the necessity of a different design of web-site for each gadget getting launched.
Enhanced user-experience:
The consistent look and feel on assorted gadgets makes responsive website a user-friendly designing concept. User can experience same sort of response on each platform. There is no issue of redirection, duplicate content or distort of web elements. Thus this enhances the user-experience which in turn catches attention of more visitors and may also result in increased conversion rate.
Easily searched through search engines:
Responsive websites can be easily visible to local as well as global visitors. Mostly prominent search engines like Google are tend to showcase responsive websites on their main search engine result pages due to which the website can be accessed by large number of visitors almost all over the world. Hence this global exposure may increase your chances of escalating the customer count.
Improved marketing:
As your website is easily accessible via various devices, right from desktops to smart phones, it will attract more visitors. Due to its availability, you can flawlessly advertise your products on all kind of mediums and get better response. Responsive web design allows you to reach wider audience and assures you with more consumers.
Always be consistent:
Most of the designers fail to upgrade their website due to which their websites looks jaded. Hence the old visitors may lose their interest and you would miss the boat to attract new ones. By integrating the cutting-edge technology you are not only able to retain your existing customers but you can also get new customers for your business. The consistent responsive web design will make your website look outstanding each time when the visitor sees and result in increasing your leads.
Assorted gadgets available now and guarantee of more options popping up in future, it seems that there is no end for the growth of technology. Though responsive website is not the ultimate answer but certainly it is the best technique to improve the user experience, for the moment. It is a customized solution for the users present on wide array of devices.
