Right from the attire we wear to automobile we drive, from the smart phone we use to the company we work, everything around us is identified by its logo. As your face is your identity, logo is brand identity; it is the simplest and effective way to distinguish a particular company or its product from others. This minute graphical emblem is major representation of any company but sadly many designers goof up with logo designing. Whether you are a neophyte logo designer or logo guru, there are certain downsides which you have to steer clear of while designing logo for a company. Remember your designed logo will either make or break name of a particular company. You should be very vigilant while creating a logo as huge proportion of their brand reputation lies in your hands. It may look as a small image but it has a lot of significance thus you cannot err with it.
Here we have revealed some universal mistakes while designing a professional logo:
Designing with lack of details:
Before you start any task especially when you are working for client, it is very important to know all the relevant details. For designers, it is quite crucial to know about their client, company information, its history, background etc. for designing logo according to that but most of designers fail to do so. They neither conduct proper research nor discuss properly with the client about their requirement and eventually land up with unsatisfactory designs. Hence briefing on project is necessary to get clear with what is needed and what has to be done. With proper briefing you can design professional logos of high quality.
Designing for yourself:
Designers are so creative and enthusiastic professionals that they sometimes even forget that they are designing for others and not for themselves. Designers sometimes design according to their personal taste and preference, this is one of the biggest mistakes committed while designing a logo. More than considering even the client’s preference, you should understand your target audience and design according to that. When you are designing for small companies, it is advisable to focus much on the targeted audience rather than the clients as their opinion might not provide much assistance.
Blindly following the trends:
It is sensible to design a website as per the trend but designing a logo according to the current fashion is not a good idea. Everybody know that design trends keep on changing constantly, if you design logo according to it you may have to change it quite often and this might confuse the audience about the brand. Outdated logos can be a big turn off while changing logos with trend neither will be effective nor create a powerful brand identity thus it is better to design as per your creativity and need. You can modify a bit to match the current style rather than doing it again from the scratch.
Not able to explain what you have designed:
One of the most embarrassing moments in any designer’s career would be when they are not able to explain their designs. Not only the novice but even experienced designers face such awkward moment. Your design would be good but if it doesn’t have any notion then it may hold no value. Logo design reflects your imagination and the level of your creativity. Each, color, font and effect you use to create logo conveys message of the company, so plan carefully and then proceed with designing. Make sure you design the logo with some effective concept and you are able to elucidate it to the client.
Learning from your own mistakes is the best way to improve your design work. Thus don’t be depressed if you have committed any of the above mistakes while designing, just ensure that you don’t repeat it again. Take time, research, do briefing, understand target audience, conceptualize, plan and then embark upon designing.
