When we talk about crucial ingredient for a successful website, it is universally acknowledged to be the visual-appeal. Website which is eye-catching will easily stick in visitors mind and is expected to draw good traffic. But frankly speaking the look of the website will actually hold no value, if the users don’t understand how to interact with it or they do not enjoy the interface. In order to encourage customer satisfaction, web designers should chiefly lay emphasis on User Experience (shortened as UX).
UX is basically an emotion or a connection which user experiences while using a website. If you overlook UX then it may result in a slapdash website where people may experience poor interaction and never feel to return back to the site. Easy navigation, well-organized and simple to use are the basic elements which you need to give attention to enhance user experience. To put it more briefly, UX is crucial because it deals with user requirements and customer happiness.
Remember it just takes fraction of seconds for the users to decide whether the site is worth exploring or not, so don’t mess-up. Make an effort to design a website that not only creates visual impact but also builds a perpetual connection.
Let’s see how you can achieve better user experience:
Synchronization between functional and aesthetic:
Functional and aesthetic are two distinct aspects of web designing and moreover are equally significant. If these two features are synchronized properly, it will work wonders. If one deals with the look and feel than the other creates the way for the visitors to follow. It averts the site from looking conventional and makes it more interactive. If both the technical and visual aspect are rightly blended together then it may result in better UX.
Access the website from all platforms:
The use of internet has now become widespread than ever. Now website can be accessed through any device, right from desktop to smartphone, tablet to laptop, users are extensively spread on all platforms. Therefore it has become essential to create a website that is accessible from multiple platforms. It may be difficult to create strong UX that works across multiple platforms but if you start early then it will be bit easier to design various variations for your website.
Think from customer’s point of view:
UX design compels you to think from the customer’s viewpoint and which in turn results in admirable website. You have to think from the customer’s perspective, what they are looking for, what will attract them or why they would prefer your site over others. Put yourself in customer’s shoes and work decisively to design a user-friendly website. It will help to build good connection with the customers.
Know what to keep constant and what to change:
First and foremost, you need to understand that you are designing for a marching parade and not for the standing mass, hence you have to identify that what concepts should be repeated and what should be changed. To improve the digital experience, you need to determinedly muddle through the swiftly changing trends in web world. Designers have to run series of revisions and versions and make the website look fresh, each time. However designers should also know when to stop the updation process and when to keep constant. Sometimes some features may be commonly admired by the visitors, know that and let it remain constant.
More than visual statement, effective function directly influences user satisfaction. Apart from increasing the traffic, enhanced UX will aid to increase your sales and almost double your profits.
