When websites are built, the designers often lay focus on elements that are revealed on the web page but probably they overlook or fail to understand that the space which is not shown is also equally vital. The negative space or white space though is an empty space is one of the most key parts of designing. Treating the blank space as of no value or nothing will result is poor design. If you are addressing the empty space around and between the web elements as negative space or whitespace, it is not necessary that it will be unconstructive or white; in fact it has become an upbeat style in web designing as most of the designers are undertaking minimalistic approach.
Creating positive impact with negative space however is not a tough grind but it requires knack to understand that how much space should be left empty between and around the web elements. By injecting just right negative space you can add elegance to design and make the content smoothly readable.
Negative spacing leads to effortless search:
Have you ever clearly noticed the search page of Google search engine? A simple search bar in between the page, surrounded with complete whitespace focusing on nothing else but only search, this is how the popular search engine page looks like. Google knows that people land to the page only for searching purpose, thus it does not flaunt any vibrant backgrounds or ads as it may cause distraction.
The main aim is to attain simplicity and be determined about the purpose. So if your web page contains search option make a point it is easily visible by keeping the space around it empty.
Whitespace creates dramatic effect by highlighting other colors:
If you want to make the website eye-catching, then whitespace is perfect. When you keep maximum of the page white, then the vibrant colors used, gets highlighted and makes the content look fresh and bright. It adds more depth, intensity and opulence to the design.
Just a combination of white background and a dash of bright color like red or purple will make the web-page look appealing and dramatic. It helps to highlight the vital content and instantly draw attention of the viewers. Even this comes under simplistic design style.
Negative space results in superior website:
Minimalistic is the new name for opulence. Whether it is interior designing or web-designing, simplicity is openly welcomed. It helps to create brand identity by paying more emphasis on company’s message rather than messing the site with unnecessary add-ons. Websites of luxury brands have understood the significance of whitespace and have smartly used it, to evidently reflect their brand. It makes the brand look more luxurious and the site appear classy.
Boost readability:
The more the page is clutter-free, the more the content is readable and clear. Whitespace is an ideal solution to enhance the reading experience of users. Better reading will improve the user experience too.
Efficient white-spacing will make the content clear and help the viewers to easily absorb the information. The space between fonts in title, text and menu bar also matters as far as readability is concerned. You can use whitespace to break the content in different parts and make it more ease on eyes to read as well as understand.
Negative space is not actually negative:
Less is more this is completely true in case of white space. Similar to appealing visual elements even the white space has powerful impact on the viewers. Your website will lose its essence if it is crammed with copious of elements.
Don’t treat negative space as waste, treat it as a key factor for an engaging web-design. To lay focus on the content and make the design stand apart, use negative space positively.
The concept of minimalism in web-designing is already crowd-pleasing and it surely looks like this approach will stay in vogue for a long time. Thus it is will be unwise if you ignore negative space while designing any website.
