Ideating and Conceptualization
Business analysis to understand your business model, your brand's image, processes, target audience, etc.
User interaction design is to create an effective, simple and pleasant user experience Visual design to ensure the website's aesthetic appeal and consistency with your brand image.
Your online business/web product needs to be complemented by a long term web strategy to achieve your business goals - an optimal web strategy that will improve your conversions and promote your business in the right places at the right time and by the right people.